Website redesign services for B2B companies: your site, rebuilt to book meetings

The short answer

What it is. SmartDesign website redesign services rebuild your existing website around one goal: turning qualified B2B visitors into booked meetings. SmartDesign is SmartReach AI's AI powered B2B website design solution, with SEO, AI search visibility and sales ready structure built in from the first page.

Who it is for. B2B SaaS companies, lead generation agencies, consultancies and sales led B2B businesses whose current site looks dated, says too little, or does not turn traffic (including outbound clicks) into conversations.

How it works. One kickoff call. We write the copy, design and build the new site, then you get two revision rounds: first your written feedback, then a one hour live session. Turnaround is 2 weeks from the kickoff call.

Price. A redesign is priced the same as a new build: from $2,500 for a full website of up to 7 pages, with copywriting and SEO setup included. Optional CMS: +$500. You receive a full zip of your site. Logo and branding is an add on starting at $500 (see SmartDesign rebranding).

Proof. In the published luxury fashion brand case, SmartDesign built a private collection page and SmartConvert captured interest and remembered each visitor so follow up felt personal and continuous.

Next step. Book a Meeting: a free 15 minute call. Bring your current site.

Signs your website needs a redesign, not another patch

Most B2B sites do not fail all at once. They drift. The offer changes, the team grows, a new product launches, and the website keeps describing the company you were two years ago. A redesign is worth it when one or more of these is true:

• Buyers cannot tell what you do from the first screen. Visitors who arrive from a cold email, a LinkedIn message or a search result decide fast. If the headline needs a sales call to explain it, the page is doing the opposite of its job.
• There is no clear next step. Several competing buttons, a generic contact form, or no booking path at all.
• Your outbound works, but the clicks go nowhere. Prospects open, click through and leave. The website is the gap between interest and a meeting.
• It is hard to change anything. Small edits need a developer, so nobody makes them.
• It is not built for search or AI search. Missing metadata, weak structure and no schema give search engines and AI assistants little to work with.
• It does not look like the business you run today. Your work is better than your website suggests.

If only one page is wrong, fix that page. If the structure, the message and the path to a meeting are all off, a full website redesign is the better investment.

What our website redesign services include

If you are comparing website redesign companies, start with scope. Every SmartDesign redesign includes the same scope as a new SmartDesign build:

• A full website of up to 7 pages, planned around your ideal buyer and the single action you want them to take.
• Copywriting. Copy is one of our specialties. We write the site; you do not have to hand us finished text.
• SEO setup. Technical SEO, metadata, semantic structure and schema markup are part of the build, not a retrofit.
• One kickoff call to agree who the site is for, what it must say and what it should ask visitors to do.
• Two revision rounds. Round 1 is your written feedback. Round 2 is a one hour live session where we work through the final changes together.
• A 2 week turnaround, counted from the kickoff call.
• A full zip of your site, so you have your files.
• Any language, including Hebrew and other right to left languages.

Optional extras: a CMS so your team can edit content yourselves (+$500), and the SmartDesign care plan for hosting, security, backups and monthly edits ($199/month, with a 3 month minimum term). Logo and branding is an add on starting at $500; if the brand itself is changing, see SmartDesign rebranding.

How a SmartDesign website redesign works

1. Kickoff call

We start with the buyer: who they are, what they are evaluating, and the single action you want them to take. Bring your current site so we can talk through what is worth keeping and what is holding it back.

2. Strategy, copy and design

The new site moves through the five stages SmartDesign publishes on its main page: strategy (structure, hierarchy, wireframe), design (typography, imagery, brand, spacing), motion, conversion (CTA, path, form, engagement) and build. Copy is written alongside the design, not poured in at the end.

3. Round 1: your written feedback

You review the site and send your comments in writing, so every change is clear and nothing gets lost in a call.

4. Round 2: a one hour live session

We go through the remaining changes together, live, in one focused hour.

5. Launch

The site is built in HighLevel AI Studio and hosted on SmartConvert, SmartReach AI website conversion platform. You get a full zip of the site. Once live, the site connects to SmartConvert and SmartData so visitor behavior can feed follow up and pipeline.

What to gather from your old site before a redesign

A redesign should not throw away what already works. Before the kickoff call, gather:

• Pages that bring traffic or leads today. If you have analytics or Search Console, note your most visited and best converting pages.
• Your important URLs. List them, and ask us how they will be handled in the new structure so you can agree the plan before launch.
• Proof you can publish. Case studies, client quotes and results you have permission to use.
• Brand assets. Logo files, colors and fonts. If they need replacing too, logo and branding is an add on starting at $500 (see SmartDesign rebranding).
• Your sales questions. The questions prospects always ask on calls are usually the answers your new site should give.

Built for the traffic your outbound sends

SmartReach AI grew out of more than fifteen years of running real outbound campaigns, with 100M+ outbound data points and 15,000+ calls booked (About). SmartDesign is informed by the same buyer intelligence that powers that outbound, so visitors arriving from your campaigns land on a page built to convert them.

Selected work

The SmartDesign page shows selected portfolio work across industries including banking and institutional treasury, industrial automation and robotics, retail and supply chain intelligence, luxury hospitality, spa and wellness, high fashion and editorial, and home services. The published luxury fashion brand case study shows SmartDesign working alongside SmartMail and SmartConvert on a luxury launch.

What a SmartDesign redesign costs

A redesign is the same price and the same process as a new build: from $2,500 for a full website of up to 7 pages, with copywriting and SEO setup included. A CMS is +$500. The care plan is optional at $199/month, with a 3 month minimum term. Logo and branding is an add on starting at $500.

For the full price table, see SmartDesign pricing. To compare redesign quotes from different providers, read how much a website redesign costs.

After launch

A redesigned site needs looking after. The optional SmartDesign care plan ($199/month, with a 3 month minimum term) covers hosting (SSL, uptime), security, backups, a monthly report, an SEO health check, 1 hour of edits a month and 10 backlink submissions a month. Extra edits are $100/hour, requested by email and handled within 5 business days.

To turn more visitors into conversations, SmartConvert adds AI chat and voice, follow up by SMS, WhatsApp and email, and booking into a built in CRM. It is a separate product with its own published price.

Frequently Asked Questions