Rebranding for B2B companies: a new brand identity and a website built to book meetings

The short answer

What it is. SmartDesign rebranding pairs a new logo and branding with a new website, in one project. SmartDesign is SmartReach AI's AI powered B2B website design solution, with SEO, AI search visibility and sales ready structure built in from the first page. Logo and branding is an add on to a SmartDesign website build.

Who it is for. B2B SaaS companies, lead generation agencies, consultancies and sales led B2B businesses whose brand no longer matches what they sell, who they sell to, or how good their work is.

How it works. One kickoff call. We write the copy, design and build the website on your new brand, then you get two revision rounds: your written feedback first, then a one hour live session. The website has a 2 week turnaround from the kickoff call.

Price. Logo and branding starting at $500 for all, from logo only through a full brand identity (palette, type, guidelines); scope quoted per project, added to a SmartDesign website build from $2,500 for a full site of up to 7 pages, with copywriting and SEO setup included. A redesign of an existing site is also from $2,500.

Next step. Book a Meeting: a free 15 minute call. Bring your current site and tell us what has to change.

What rebranding means for a B2B company

Rebranding covers very different projects, so it helps to name the level of change before anyone designs anything:

• Website refresh. Same name, same message, same identity, applied better. If this is you, you need a website redesign, not a rebrand.
• Brand refresh. Same name and core message, with an updated visual identity: logo, colors, typography and imagery brought up to date.
• Full rebrand. A change in positioning, and often the name, the logo and everything that carries them.

Most B2B companies that feel the brand is wrong sit at the first or second level. The usual triggers are practical: the offer has changed, the buyer has moved upmarket, the identity looks different on every channel, or prospects confuse you with someone else.

Whatever the level, the website is where most B2B buyers meet the new brand first. A new logo on old copy, old structure and an unclear next step still will not book meetings. That is why SmartDesign treats rebranding and the website as one project.

Brand identity design and your website, in one project

Logo and branding

Logo and branding is an add on to your SmartDesign build, starting at $500 for all, from a logo only project through a full brand identity (palette, type, guidelines). Scope is quoted per project. Tell us what you need on a WebSite Meeting.

Brand identity design only pays off when buyers see it working. With SmartDesign, the new logo and branding go straight onto a website built around your buyer, instead of sitting in a file waiting for someone to apply them.

The website build

The website is a full SmartDesign build, from $2,500:

• A full website of up to 7 pages, planned around your ideal buyer and the single action you want them to take.
• Copywriting. Copy is one of our specialties. A new brand needs new words, not just new colors, and we write them.
• SEO setup. Technical SEO, metadata, semantic structure and schema markup are part of the build, not a retrofit.
• One kickoff call and two revision rounds: your written feedback, then a one hour live session.
• A 2 week turnaround for the website, counted from the kickoff call.
• A full zip of your site, so you have your files.
• Any language, including Hebrew and other right to left languages.

Already have a website you want to keep the structure of? A redesign is also from $2,500, with the same process. See SmartDesign website redesign.

Copy that carries the new positioning

A rebrand usually starts with a change in what you want to be known for. If the website copy still describes the old company, the new identity looks like a coat of paint. Because copywriting is included in every SmartDesign build, the words on the new site are written for the positioning you are moving to, not carried over from the one you are leaving.

How a SmartDesign rebranding project works

1. Kickoff call

We start with the buyer: who they are, what they are evaluating, and the single action you want them to take. Bring your current site, your brand files and a clear view of what is changing in the business. This is also where we agree the logo and branding scope.

2. Strategy, copy and design

The website moves through the five stages SmartDesign publishes on its main page: strategy (structure, hierarchy, wireframe), design (typography, imagery, brand, spacing), motion, conversion (CTA, path, form, engagement) and build. Copy is written alongside the design, so the message and the look arrive together.

3. Round 1: your written feedback

You review the site and send your comments in writing, so every change is clear and nothing gets lost in a call.

4. Round 2: a one hour live session

We go through the remaining changes together, live, in one focused hour.

5. Launch

The site is built in HighLevel AI Studio and hosted on SmartConvert, SmartReach AI website conversion platform. You get a full zip of the site. Plan to switch your email signatures, outreach templates, sales decks and social profiles to the new brand on the same day, so a prospect who clicks from an email sees one brand on both sides of the click.

Rebranding in any language, including Hebrew and RTL

If you sell in more than one language, the new brand has to work in all of them. SmartDesign builds websites in any language, including Hebrew and other right to left languages, so layouts, navigation and calls to action read naturally in each version of the site.

Do you need a rebrand, or just a new website?

A rebrand is a bigger decision than a website. Before you start one, rule out the cases where something smaller works better:

• The message is right, the site is dated. If buyers understand what you do and your sales team is happy with the positioning, a website redesign that applies your current brand is usually enough.
• Leads arrive but do not convert. That is usually a page structure or follow up problem, not a brand problem.
• The team is tired of the logo. Internal teams get bored of a brand long before buyers do.

If the offer, the buyer or the market has changed, or your identity is inconsistent or confusing, a brand refresh or rebrand is worth scoping. A WebSite Meeting is a quick way to find out which one you need.

What rebranding with SmartDesign costs

• Website build: from $2,500 for a full website of up to 7 pages, with copywriting and SEO setup included. A redesign is also from $2,500.
• Logo and branding: an add on starting at $500 for all, from logo only through a full brand identity (palette, type, guidelines). Scope is quoted per project.
• Optional CMS: +$500.
• Optional care plan: $199/month, with a 3 month minimum term.

For the full price table, see SmartDesign pricing.

Built by a team that runs outbound

SmartReach AI grew out of more than fifteen years of running real outbound campaigns, with 100M+ outbound data points and 15,000+ calls booked (About). That matters in a rebrand: your outreach and your website have to tell the same story, in the same voice, or the click is where interest drops off. SmartDesign is built for the traffic your outbound sends.

After launch

A new brand needs a site that stays current. The optional SmartDesign care plan ($199/month, with a 3 month minimum term) covers hosting (SSL, uptime), security, backups, a monthly report, an SEO health check, 1 hour of edits a month and 10 backlink submissions a month. To turn more visitors into conversations, SmartConvert adds AI chat and voice, follow up and booking into a built in CRM, as a separate product with its own published price.

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