A job title is a fact. It is not a reason. Knowing that someone is a VP of Sales tells you they might buy. It does not tell you they might buy today.
Demographics tell you who
Demographics are useful. They help you understand the person and the company. But demographics are static. They describe a state, not a moment.
Signals tell you why now
A signal is a change. Following a competitor. A CEO in place for ten years. Growth in engineering with no growth in marketing. Hiring three new roles. Debt coming due next year. Each signal is a reason that now, this prospect may have a reason to reply.
Demographics tell you who they are. Signals tell you why now may matter.
From prospect to high priority
When several signals point to the same prospect, their status changes. A prospect becomes high priority. Outreach moves from a cold guess to a timed, researched approach.
That is what SmartSonar does. It does not replace research. It tells research where to look deeper.
