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Signal Search · Data Dictionary

Every field powering
your next outbound play.

Unified reference of every field available to the SmartReach AI Signal Search planner. Each field is listed once, with its entity scope, type, and filter notes.

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177 fields · 2 scopes · 14 groups
Scope

Company

Identity & Timestamps· 4

FieldTypeNotes
company_idintegerInternal company identifier. Sortable.
updated_atdatetimeLast record update. Sortable.
indexed_atdatetimeLast index refresh. Sortable.
metadata.growth_calculation_datedatetimeWhen growth metrics were last computed.

Basic Info· 15

FieldTypeNotes
basic_info.namestringLegal / display company name. Sortable.
basic_info.primary_domainstringCanonical website domain. Sortable.
basic_info.websitestringFull website URL.
basic_info.professional_network_urlstringLinkedIn-style URL.
basic_info.professional_network_idstringNetwork handle.
basic_info.company_typestring'Privately Held' | 'Public Company' | 'Nonprofit' | 'Government'.
basic_info.year_foundedintegerSortable.
basic_info.employee_count_rangestringe.g. '201-500'. Sortable.
basic_info.marketsstring[]Operating markets.
basic_info.industriesstring[]Industry tags.
specialtiesstring[]Self-declared specialties.
products_and_servicesstringProduct overview.
metadata.expired_domainboolDomain no longer resolves.
metadata.unique_domainboolDomain unique to this company.
metadata.unique_websiteboolWebsite unique to this company.

Revenue & Funding· 13

FieldTypeNotes
revenue.estimated.lower_bound_usdintegerSortable.
revenue.estimated.upper_bound_usdintegerSortable.
revenue.acquisition_statusstringe.g. 'acquired'.
revenue.public_markets.ipo_datedateSortable.
revenue.public_markets.fiscal_year_endstring—
revenue.public_markets.stock_symbolsstring[]—
funding.total_investment_usdnumberSortable.
funding.last_round_amount_usdnumberSortable.
funding.last_fundraise_datedateYYYY-MM-DD. Sortable.
funding.last_round_typestring'seed' | 'series_a' | 'series_b' | ...
funding.investorsobject[]Investor records.
acquisitionsobject[]Companies this company has acquired.
acquired_byobjectAcquirer, if applicable.

Headcount & Roles· 8

FieldTypeNotes
headcount.totalintegerCurrent headcount. Sortable.
headcount.largest_headcount_countrystringISO-3. Sortable.
headcount.growth_percent.{1m,3m,6m,12m}numberHeadcount % change. Filter only.
headcount.growth_absolute.{1m,3m,6m,12m}integerHeadcount net change. Filter only.
workforce_trends.department_distributionobjectPer-department headcount.
workforce_trends.seniority_distributionobjectPer-seniority headcount.
workforce_trends.location_distributionobjectPer-country headcount.
roles.distribution.<function>integer26 functions: sales, engineering, marketing, finance, operations, product_management, customer_success_and_support, and more.

Locations· 5

FieldTypeNotes
locations.countrystringISO-3 e.g. 'USA','GBR'. Sortable.
locations.headquartersstringFull HQ address.
locations.street_addressstring—
locations.regionstringState / region.
locations.citystring—

Company Followers & Social Reach· 19

FieldTypeNotes
followers.countintegerTotal professional-network follower count. Sortable.
followers.mom_percentnumberMonth-over-month % change.
followers.qoq_percentnumberQuarter-over-quarter % change.
followers.six_months_growth_percentnumber6-month % change.
followers.yoy_percentnumberYear-over-year % change.
followers_count_twitterintegerTwitter / X follower count.
followers.list[].person_idintegerPerson identifier of an account following the company.
followers.list[].full_namestringFollower's display name.
followers.list[].headlinestringFollower's current headline / role.
followers.list[].linkedin_urlstringFollower's LinkedIn profile URL.
followers.list[].current_company_idintegerFollower's current employer ID.
followers.list[].current_company_namestringFollower's current employer name.
followers.list[].followed_atdatetimeWhen the person started following the company.
social_profiles.twitter_urlstring—
social_profiles.crunchbase.urlstring—
social_profiles.crunchbase.uuidstring—
social_profiles.facebook_urlstring—
social_profiles.instagram_urlstring—
social_profiles.youtube_urlstring—

Competitors· 10

FieldTypeNotes
competitors.company_idsinteger[]Filter only — restrict to a known competitor set.
competitors.websitesstring[]Filter only — restrict by competitor domain.
competitors.list[].company_idintegerCompetitor company identifier.
competitors.list[].company_namestringCompetitor display name.
competitors.list[].websitestringCompetitor primary domain.
competitors.list[].linkedin_urlstringCompetitor LinkedIn URL.
competitors.list[].industrystringCompetitor primary industry.
competitors.list[].headcountintegerCurrent employee count.
competitors.list[].similarity_scorenumber0–1 closeness to the subject company.
competitors.list[].sourcestringHow the competitor was identified (e.g. 'similar_pages', 'manual').

Enrichment Signals· 10

FieldTypeNotes
technologiesstring[]Detected tech stack.
website_traffic.visitsintegerEstimated monthly visits.
website_traffic.trendstringTraffic trend direction.
employee_reviews.scorenumberGlassdoor-style rating.
employee_reviews.score_changesobjectRating changes over time.
salariesobject[]Compensation ranges by role/location.
company_updatesobject[]Recent posts from the company page.
newsobject[]Third-party news mentions.
phonestringPublic phone.
emailstringPublic email.

LinkedIn Posts (Company)· 40

FieldTypeNotes
posts[].backend_urnstringStable LinkedIn URN for the post.
posts[].post_idstringInternal post identifier.
posts[].post_urlstringPublic LinkedIn URL of the post.
posts[].post_typestring'text' | 'image' | 'video' | 'article' | 'document' | 'poll' | 'repost'.
posts[].textstringPost body text.
posts[].languagestringDetected language code.
posts[].posted_atdatetimeOriginal post timestamp. Sortable.
posts[].hashtagsstring[]Hashtags used in the post.
posts[].mentionsobject[]Mentioned people / companies (name, urn, url).
posts[].author.namestringPosting company name.
posts[].author.urlstringCompany LinkedIn URL.
posts[].author.logo_urlstring—
posts[].author.company_idintegerInternal company ID of the author.
posts[].total_reactionsintegerSum of all reactions. Sortable.
posts[].reactions.likeinteger—
posts[].reactions.praiseinteger'Celebrate' reaction.
posts[].reactions.empathyinteger'Support' reaction.
posts[].reactions.interestinteger'Insightful' reaction.
posts[].reactions.appreciationinteger'Love' reaction.
posts[].reactions.entertainmentinteger'Funny' reaction.
posts[].reactions.maybeinteger'Curious' reaction.
posts[].comments_countintegerSortable.
posts[].reposts_countintegerSortable.
posts[].engagement_ratenumberTotal engagements / follower count at post time.
posts[].media.image_urlsstring[]Image attachments.
posts[].media.video_urlstring—
posts[].media.video_thumbnail_urlstring—
posts[].media.video_duration_msinteger—
posts[].media.document_urlstringAttached PDF / document.
posts[].media.document_titlestring—
posts[].article.urlstringShared article URL.
posts[].article.titlestring—
posts[].article.image_urlstring—
posts[].article.sourcestringPublisher domain.
posts[].poll.questionstring—
posts[].poll.optionsobject[]Each option with text and vote count.
posts[].poll.total_votesinteger—
posts[].repost_of.post_urlstringOriginal post URL if this is a repost.
posts[].repost_of.author_namestring—
posts[].repost_of.textstring—
Scope

Person

Identity· 14

FieldTypeNotes
person_idintegerInternal person identifier.
full_namestring—
first_namestring—
last_namestring—
linkedin_urlstring—
linkedin_idstring—
headlinestringCurrent professional headline.
summarystringAbout / bio.
location_countrystring—
location_regionstring—
location_citystring—
industrystring—
languagesstring[]—
last_updated_atdatetime—

Current Employment (personChecks)· 5

FieldTypeNotes
experience.employment_details.current.titlestringOps: =, contains, (.)
experience.employment_details.current.function_categorystring'Sales' | 'Engineering' | 'Finance' | 'Marketing' | ... Ops: =, in
experience.employment_details.current.seniority_levelstring'C-Level' | 'VP' | 'Director' | 'Manager' | 'IC'. Ops: =, in
experience.employment_details.current.start_datedateYYYY-MM-DD. Ops: <, <=, >, >=
experience.employment_details.current.company_idintegerDO NOT include — auto-added per candidate company.

Person Followers & Network Reach· 10

FieldTypeNotes
connections_countinteger1st-degree connections (capped at 500+).
followers_countintegerTotal followers — uncapped, better signal of reach.
recommendations_countinteger—
followers.list[].person_idintegerPerson identifier of an account following this person.
followers.list[].full_namestringFollower's display name.
followers.list[].headlinestringFollower's current headline / role.
followers.list[].linkedin_urlstringFollower's LinkedIn profile URL.
followers.list[].current_company_idintegerFollower's current employer ID.
followers.list[].current_company_namestringFollower's current employer name.
followers.list[].followed_atdatetimeWhen the relationship was established.

Full Experience History· 10

FieldTypeNotes
experience[].company_namestring—
experience[].company_idinteger—
experience[].company_linkedin_urlstring—
experience[].titlestring—
experience[].departmentstringInferred function.
experience[].senioritystringInferred seniority.
experience[].date_fromdate—
experience[].date_todatenull = current role.
experience[].locationstring—
experience[].descriptionstring—

Education, Skills & Activity· 14

FieldTypeNotes
education[].schoolstring—
education[].degreestring—
education[].field_of_studystring—
education[].date_fromdate—
education[].date_todate—
skillsstring[]—
certificationsobject[]—
coursesobject[]—
awardsobject[]—
publicationsobject[]—
patentsobject[]—
activitiesobject[]Recent posts, likes, comments.
interestsstring[]—
volunteeringobject[]—